Tropical Seas, Inc, based in Ormond Beach, has created a new line of Beach Buff® Reef-safe sunscreens, which has been well received since its launch. The sunscreen you are using now may block UV rays, but it probably also is harming our coral reefs. 4,000-6,000 metric tons of toxic sunscreens are estimated to wash off swimmers every year, leading to sunscreen-induced bleaching of up to 10 percent of the world’s coral reefs, according to Soapwire.
Tropical Seas wants to give you a better solution. Their sunscreens were subjected to a comprehensive series of independent laboratory tests to support and authenticate the biodegradability of the lotions. The research found that 99 percent of the material biodegraded in seawater within 60-80 days, while no evidence of toxicity to micro-organisms and other sea life was detected. The study also found that Beach Buff’s waterproof formula allows less than 3 percent of the product to come off in the water, which compares favorably to mass market brands that lose up to 29 percent of the product immediately upon entering the water.
“The products are flying off the shelves,” said Dan Knorr, CEO and president of Tropical Seas, Inc. "Our distribution partners tell us that consumers are embracing the idea that they can protect themselves while helping to save the oceans, reefs and sea life.” No other sunscreen currently on the market can substantiate the “reef safe” claim. “Our Reef Safe lotions not only biodegrade quickly, but very little gets into the oceans to begin with,” said Knorr. “These sunscreens are in keeping with our corporate commitment to environmental responsibility. We’re proud to do our part in making the oceans a little cleaner while we keep our customers safe from the dangerous effects of the sun.”
The company commits its bottom line to good causes also, donating a portion of every sale to the International Fund for Animal Welfare. No animal by-products are used in its products, and it does not perform animal testing of any kind.
Beach Buff “Reef Safe” sunscreens are now available in resort locations across the U.S. Sunbelt and throughout the Caribbean islands.
Thank you, Tropical Seas, for helping to protect our Ormond Beach resources.
Sherry Armstrong, Realtor
www.ormondbeachflhome.com
(resource: Soapwire)
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